Product Marketing Manager - IRA and Vault

The Company

Swan is a leading Bitcoin-only financial services company supporting individuals and companies throughout their Bitcoin journey. We hire passionate Bitcoiners who want to work with a self-motivated and fully distributed startup team.

The Role

We seek a talented and experienced Product Marketing Manager to work with the Swan IRA and Swan Vault teams. As a Product Marketing Manager, you will play a pivotal role in defining and executing our product marketing strategy for our Bitcoin-only products and services. Your primary goal will be to drive user adoption, engagement, and revenue growth by conducting marketing research, working with our product team, learning from clients, and helping to create compelling campaigns, messaging, and collateral that resonate with our target audiences.

Your responsibilities

• Product Positioning and Messaging - Help develop and refine clear and compelling positioning and messaging for our Bitcoin products and services, emphasizing their unique value propositions.
• Go-to-Market Strategy - Help plan and execute go-to-market strategies for new product launches, including target audience definition and distribution channels, and ongoing evergreen campaigns.
• Content Creation - Help create and optimize marketing content, including positioning statements, one-pagers, blog posts, case studies, videos, and more to educate and engage our target audience and support our sales and acquisition marketing teams.
• Customer Insights - Gather and analyze customer insights and feedback to inform growth optimization, product improvements and marketing strategies.
• Collaboration - Collaborate closely with cross-functional teams, including growth, product, design, sales, and acquisition marketing to ensure alignment on product and marketing strategies.
• Competitive Analysis - Develop a deep understanding of the products you market and conduct competitive analysis to understand the market landscape and identify opportunities for differentiation.
• Market Research - Stay up-to-date with industry trends, market developments, and regulatory changes related to Bitcoin.

Skills and experience that will help you succeed

• 10+ years experience in product marketing
• Experience marketing IRA products
• Experience marketing Bitcoin collaborative custody products
• Strong understanding of Bitcoin, financial solutions, and wealth management
• Exceptional written and verbal communication skills
• Creative thinker with the ability to develop innovative marketing strategies
• Proficiency in market research and data analysis
• Strong project management skills and the ability to manage multiple campaigns simultaneously
• Experience working with cross-functional teams
• Results-driven mindset

Here's a bit about our culture

• We’re a growing team: Fully distributed across the world, Slack and Huddles are huge here.
• We’re very flat: Leadership is desired and encouraged; we hire people who care about and use the product they are working on.
• We’re Bitcoiners: We find solutions that encourage Bitcoin principles. We are often involved in the Bitcoin community through writing, podcasts, conferences, open source projects, and time spent on Twitter to help educate the masses. We love Bitcoin, and it comes through in our daily chats, meetings, and actions.

Join us, become a Swan!